
LEE HSIEH
I'm a results-driven marketer with deep expertise in digital transformation, AI integration, and consumer journey optimization. At Johnson & Johnson/Kenvue, I lead CRM, CDP, and AI initiatives across a $15B portfolio—deploying AI-powered tools and privacy-first data strategies to accelerate speed-to-market and boost engagement.
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Previously at Reckitt Benckiser, I engineered full-funnel, cross-channel experiences for powerhouse brands like Enfamil and Airborne, delivering growth through innovative, consumer-centric strategies.
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Passionate about innovation and measurable impact, I blend strategic vision with hands-on execution to drive transformation. Let’s connect and explore how my experience in marketing technology and first-party data can help power your next breakthrough.
DIGITAL EXPERIENCE
Building solutions that facilitate integrations, plug-ins and help scale operations to deliver an omnichannel user experience.


DIGITAL ANALYTICS
Providing Data Insights that facilitate intelligent and intuitive decision making to nurture and engage with your customers.
CX JOURNEY ORCHESTRATION
I employ and implement marketing & advertising technology to improve the view into the marketing to sales funnel of your organization. Once implemented, you will begin to see insights into your marketing and sales practices--and ways to improve them.
I use technology to strengthen marketing intelligence, offer workflow automation, improve our analysis of marketing campaigns and customers and build segments for a more customer-centric model of marketing.


CREATIVE SERVICES
Websites should measurably drive leads, sales, and deeper engagement. Websites should be more than sales brochures. A company website needs to act as a growth engine powering lead generation and nurturing sales opportunities.
I help embrace the digital environment and achieve positive outcomes. In my website design process, I study performance data, conversion data, content opportunities, and conduct user experience studies to make informed decisions.
MARKETING STACK PLANNING & ACTIVATION
I view advertising platforms as more than a place to engage with consumers. Their extensive personalization tools allow us to specifically target the audiences that a brand wants. When paired with our understanding of what a brand’s target audience is looking for, we are able to deliver the right messaging on the right platform at the right time of day to increase engagement.


BRANDING & POSITIONING ANALYSIS
Looking to develop your business but not sure where to turn? Need help planning or executing your next project? Let me guide you. I combine real-world enterprise business experience and MBA tactics, enabling our clients to utilize SWOT and Porters 5 forces analysis customized to your specific business and industry.

DIGITAL TRANSFORMATION
With over 20-plus years of enterprise B2C and B2B experience including Johnson & Johnson, (J&J), Reckitt Benckiser (RB), American International Group (AIG) and WPP, I have the capabilities and expertise to take your business to the next level.
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ANA MEDIA LEADERSHIP COMMITTEE MEMBER AND SPEAKER
A summary of a speaking engagement at the ANA Media Leadership Committee - Sr. CX Journey Manager, Reckitt Benckiser
5 SECRETS FOR STORYTELLING IN THE AGE OF MARKETING AUTOMATION
Thought leadership on marketing automation with Brafton, a leading content agency - Digital Marketing Lead - AIG
CRM, CDP, & CX LEAD, JOHNSON & JOHNSON (J&J)
HEAD OF CX HEALTH VMS, RECKITT BENCKISER (RB)
HEAD OF DIGITAL, AMERICAN INTERNATIONAL GROUP (AIG)
2021 - Current
2019 - 2021
2016-2019
Responsible to drive and accelerate Global CRM strategy, technology, and capabilities. Partner with regions and markets to elevate programs and campaigns to grow top-line revenue.
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The initial role began as a senior Global Center of Excellence position, later transitioned to the North American Health marketing leadership team. Lead consumer experience marketer within RB’s global brand (equity) marketing team, responsible for designing cross-channel consumer journeys.
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Key brands: Airborne, Move Free, Neuriva, Digestive Advantage, MegaRed, Enfamil
Lead digital marketer within General Insurances global brand marketing team, responsible for omnichannel marketing and precision media. Led strategic planning, marketing technology, including Adobe Marketing Cloud, Eloqua, and Google Marketing Platform (GMP). Tasked with the development of integrated communications plans across all agencies and segments
