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Scale Media, CRM, CDP, 
and profitable 
growth

IMG_4469.JPG

Advance
Your Companies Marketing Capabilities

Turn first-party data into growth. Build precision audiences that drive performance and efficiency across retailer networks, owned and paid channels.

Audience Data Activation

I help brands connect first-party data to retail media networks like Amazon, Walmart Connect, and Kroger Precision Marketing—driving better targeting, closed-loop measurement, and efficiency across channels.

Retail Media Networks

Track impact in real time. Use insights to refine strategy and scale what works.

Measurement & Optimization

Lee Hsieh Expertise:

Marketing and Advertising Technology

Omnichannel Digital Experience

Retail Media and Rewards

Pharma, CPG, Insurance, and Agency Experience

I Transform Brands Through Connected Experiences

About Me

I'm a results-driven marketer with deep expertise in digital transformation, AI integration, and consumer journey optimization. At Johnson & Johnson/Kenvue, I lead CRM, CDP, and AI initiatives across a $15B portfolio—deploying AI-powered tools and privacy-first data strategies to accelerate speed-to-market and boost engagement.

Previously at Reckitt Benckiser, I engineered full-funnel, cross-channel experiences for powerhouse brands like Enfamil and Airborne, delivering growth through innovative, consumer-centric strategies.

Passionate about innovation and measurable impact, I blend strategic vision with hands-on execution to drive transformation. Let’s connect and explore how my experience in marketing technology and first-party data can help power your next breakthrough.

My Journey in Numbers

20

Years of
Experience

5

Fortune 500's
J&J/Kenvue, AIG, WPP, RECKITT, ALTICE

10M

10 Million Loyalty Members

Unify Data, Activation, and Measurement Seamlessly

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